ACCELERATE GROWTH
WE HELP WORLD RENOWNED BRANDS CREATE, VALIDATE, & DELIVER PRODUCTS & EXPERIENCES THAT CUSTOMERS LOVE
BUSINESS IMPACT in record time
We help the world’s most respected brands accelerate customer-centered transformation and deliver measurable business growth—even in complex, highly regulated industries.
Our expertise in design innovation and customer experience strategy empowers you to create new customer value, spark loyalty, and drive sustainable growth.
Using our proven GrowthLens™ Framework, we parnter with your leaders and teams to move beyond one-off workshops and traditional design thinking.
The result? A repeatable, scalable culture of customer-centric innovation and execution that de-risks decisions and speeds time-to-market.
If you’re ready to innovate, validate, and deliver products and experiences that customers love, and that grow your business, let’s talk.
HOW WE HELP
SPEED
WE CUT INNOVATION CYCLE TIMES FROM
YEARS / MONTHS TO WEEKS
CONFIDENCE
WE INCREASE CUSTOMER ADOPTION OF NEW
PRODUCTS & EXPERIENCES
DURABILITY
WE BUILD LASTING CAPABILITIES THAT
INCREASE ROI
WHAT WE DO
THE CUSTOMER LAB HELPS LEADERS TURN BOLD IDEAS INTO BUSINESS IMPACT BY…
DE-RISKING DECISIONS: validating assumptions with real-world experiments
ACCELERATING TIME-TO-MARKET: launch faster with our proven GrowthLens™ Framework
SCALING CUSTOMER VALUE: building systems and a culture for sustained growth
the Growthlens ™ framework
THE CUSTOMER LAB’S PROVEN GrowthLens™ FRAMEWORK HELPS YOU QUICKLY INVEST IN IDEAS THAT DRIVE MEASURABLE BUSINESS VALUE BY INCORPORATING…
Deep customer insights & empathy
Precise problem definition
Assumption & solution validation with real-world experiments
Fast, evidence-based decisions to: pivot, persevere, iterate, or stop
WHO WE WORK WITH
WE PARTNER WITH LEADERS AND TEAMS WHO WANT TO ACCELERATE CUSTOMER-CENTERED INNOVATION AND PRODUCT STRATEGIES. OUR TEAM BRINGS DECADES OF EXPERIENCE HELPING TOP GLOBAL BRANDS DRIVE SATISFACTION, LOYALTY, AND GROWTH.
OUR WORK HAS BEEN FEATURED IN NEW YORK TIMES BESTSELLERS, THE HARVARD BUSINESS REVIEW, AND PRESENTED AT LEADING GLOBAL CONFERENCES.
INTUIT
〰️
CAPITAL ONE
〰️
AUDIBLE
〰️
ROCHE
〰️
PROCTER & GAMBLE
〰️
USAA
〰️
7-ELEVEN
〰️
TARGET
〰️
HUMANA
〰️
ING
〰️
CITI
〰️
BC HYDRO
〰️
INTUIT 〰️ CAPITAL ONE 〰️ AUDIBLE 〰️ ROCHE 〰️ PROCTER & GAMBLE 〰️ USAA 〰️ 7-ELEVEN 〰️ TARGET 〰️ HUMANA 〰️ ING 〰️ CITI 〰️ BC HYDRO 〰️
RESULTS
global
software company
$2.4 MILLION USD IN INCREMENTAL REVENUE
LEADING GLOBAL LIFE SCIENCES
FIRM
$153 MILLION IN VALIDATED MARKET OPPORTUNITY
LARGE HEALTH INSURER
$15 MILLION USD IN BUSINESS VALUE
TOP FINANCIAL SERVICES COMPANY
PATENTED AI PREDICTIVE ANALYTICS TOOL - 50% INCREASE IN CUSTOMER ADVOCACY
TESTIMONIALS
“…instrumental in developing loyalty models that are used throughout our organization to take actionalbe steps to improve & build delight into every touch point with our customers. Great thought partner & leader that inspires & motivates.”
Product manager
intuit
“The depth and quality of your experiences and the sincerity in your desire to help everyone made my job a walk in the park.”
customer success manager
microsoft
“…an expert in setting up robust end-to-end loyalty systems & coming up with innovative solutions to wow customers”
senior director data engineering
capital one
OUR
EXPERTISE
Led by Mike Kendall, The Customer Lab’s award-winning talent is comprised of global leaders with deep experience, known for driving customer-centered transformations and innovation for some of the world’s most respected brands.
Mike has helped organizations like Intuit, Capital One, ING, Roche, P&G, USAA, Google, and Amazon unlock growth through human-centered design, rapid experimentation, and customer and product strategy.
With decades of experience spanning financial services, healthcare, retail, and technology, Mike has built innovation labs, led customer experience transformations, and coached leadership teams to embed new ways of working. His expertise combines design thinking, lean innovation, agile methods, and customer experience strategy to help organizations deliver products and services customers truly love.
His work has been featured in New York Times bestsellers, Harvard Business Review, and presented at leading global conferences—reflecting our commitment to shaping the future of customer experience, product management, and innovation.
READY TO LEARN MORE?
LET’S FIND TIME TO EXPLORE HOW WE CAN HELP YOU ACCELERATE CUSTOMER-DRIVEN GROWTH.
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